Business Director

Deepa leads the commercial and operational side of RIDE. She oversees business development, client relationships, planning strategy, and practice growth, and is typically the first point of contact for new developer enquiries. She ensures every project is set up correctly from the outset, scoped, priced, and structured so that the practice delivers what it promises. She believes strongly that a lean, agile practice delivers better outcomes for developer clients. Without layers of management or overhead, decisions get made quickly, communication is direct, and the commercial interests of the project stay front of mind throughout.